A Stronger Voice for Canada’s Fitness Industry

Fitness continues to be treated too often as a discretionary expense rather than an essential part of Canada’s health and prevention strategy. The Fitness Industry Council of Canada is working to change that.

Our new advocacy video highlights the important role the fitness industry plays in improving physical, mental and social health—and why operators, suppliers and fitness professionals must speak with a united voice.

The video also reinforces FIC’s work to advance policies that make physical activity more accessible, including efforts to have gym memberships recognized as an eligible medical expense under Line 33099 of the federal income tax return.